What is "off-site SEO"?

"External to the websiteSEO (off-site SEO)”, also known as “off-site SEO”SEO (off-page SEO) refers to actions you perform outside of your website to affect rankings within the search engine results page (SERP).

"Website external SEO" includes improving search engines and users' understanding of the website's visibility, relevance, credibility and weight. It is through links from other high-weight places (webpages, websites, individuals, etc.) on the Internet. Or recommend entering your website, and there is a "guarantee" about the quality of the website content.

Why is "external website SEO" important?

Although search algorithms and ranking factors continue to change, the general consensus among the SEO community is that effective "off-site SEO" provides a website's relevance, credibility, and authority, and still plays a major role in a web page's ranking ability.

Although we do not know the complete algorithm of Google ranking, data from the search engine ranking factor research shows that "website external SEO" related factors may account for more than 50% of the total ranking weight.

Links and "External Website SEO"

Building backlinks is the core of "external website SEO". Search engines use backlinks as an indicator of the quality of the content they link to. Therefore, a website with many high-value backlinks will usually be ranked higher than a website with fewer backlinks. Be good.

There are three main types of links, defined by method: natural links, manually created links, or self-created links.

• Natural links:It is any web activity that cannot be edited or deleted by oneself. For example, a food blogger writes an article in a discussion thread and adds a link to their favorite farm. This is a natural link.
• Create link manually:Link building is through intentional activities, including asking customers to link to your website or asking influencers to share your content.
• Homemade links:They are created by adding backlinks to online business directories, forums, blog comment signature files or news with optimized text. Some self-created link strategies tend to be black hat SEO and will be detected by search engines. Criticism, so be careful with this part.

No matter how you obtain the link, usually the website that transfers the most weight will contribute the most to SEO. There are also many factors that play an important role in transferring weight, such as the following:

• Gain visibility from website links
• The relevance of the linking site's topic to the linked site
• link freshness
• Link text used on the website
• The trustworthiness of the linking website
• The number of other links on the linking page
• Link URL and page authority

Non-link related "external website SEO"

While getting links from external sites is the most common "offsite SEO" strategy, almost all of it (a) occurs outside of your own site and (b) helps improve your search ranking position. What can be considered "external website SEO" includes the following:

• social media marketing
• Blog visitors
• Brand relevance and unlinked brand exposure
• word of mouth marketing

But be aware that the end result of these activities is to somehow provide a reference to the website from somewhere else on the web, so in effect "non-link related"SEO ” and the concept of “website external SEO” are actually a misnomer!

About local "external websiteSEO "illustrate:

"External SEO" relies on human behavior (i.e. people only refer to and share content they like), so it works with human behavior and local SEO, even in physical stores, high-quality products can be obtained from current customers Many word-of-mouth recommendations – actually equivalent to “website external SEO”.

How to do "website external SEO"?

At a high level, improving the website's "externalSEO ” involves improving a positive experience for search engines and users on your website, and by getting links from other websites (especially those that are reputable and trustworthy), mentioning your brand, sharing your content, and from other websites (especially those that are reputable and trustworthy). "Confidence" of external links