Digitizing your business creates a market advantage

If an enterprise can digitize everything from sales to internal operations, it can accelerate the flow of information and enable the enterprise to respond to market needs faster. With the digital upgrade of enterprises, automated processes are the next wave of business revolution. In addition to significantly reducing labor and time costs, enterprises can also break through the inherent development framework and develop more effective marketing strategies. ERP systems, CRM systems, accounting systems or WMS systems are all popular technology solutions for small and medium-sized enterprises. At TVP TechnologycouponUnder the subsidy of HK$600,000, three-quarters of the project cost can be subsidized.

Digitizing the repetitive and time-consuming processes in the company's operation, the work and information processes in the fields of data storage, data analysis, internal communication, project planning, etc., can be simplified under the technology solution, which not only reduces time and labor costs, It also allows employees to focus on their core tasks.

No matter in the consumer or service industry, only operators who can provide a perfect customer experience can stand firm in the fierce competition. Digitization can enhance the customer experience, with obvious advantages in data collection, analysis or interaction. For example, a CRM system can help analyze the factors that affect consumption, and it is also a marketing system that implements short-term promotions or long-term loyalty programs.

Taking a trading company as an example, receiving orders from the sales department, dispatching goods, processing accounts receivable, etc., involves multiple departments. If you still rely on excel to record numbers or use handwriting as a communication tool, it can no longer meet the modern business model. On the contrary, process digitization can break through the bottleneck of traditional information bottles and enable seamless transfer of information among various departments. The ERP system is an important step in the digitalization of many enterprises. The ERP system solution can be customized according to the nature of the business through API connection to meet the operational needs of the enterprise.

The business revolution brought about by digitalization can be earth-shaking. The next wave of digitalization is "process automation". For example, the automation of the accounting system can reduce the daily procedures of accounting clerks to issue orders, track orders and logarithm, and integrate the CRM system with the POS system. When docking, when customers shop or return, the CRM system will be updated synchronously, and the consumption rewards will be calculated in real time, reducing the problem of information lag. Digitization can bring greater business opportunities in both areas of open source and cost savings.

According to [Information Service] from June 1, 2020, enterprises that apply for the Technology Voucher Programme (TVP) can start the project as soon as the day following the submission of the application, and send the project to the startup within 5 working days after the start of the application. The HKPD submits a "Declaration and Undertaking". According to the past experience of HK Easy Fund's Hong Kong Timeshare Technology Voucher Consultant, it takes 4-6 months from submission to approval, which means that the project can be completed up to half a year earlier, enhancing the company's competitive advantage as soon as possible.

To enhance customer service quality, marketing and profitability, CRM is undoubtedly a must-have technology solution for any B2C business. CRM customer management system quotations are knowledgeable. In addition to CRM system solutions and CRM supplier quotations, it should also develop towards the automation of customer management processes and enhance competitiveness with technology. A technology voucher consultant who is familiar with CRM solutions for SMEs will share how to purchase a CRM system in one step. The TVP Technology Voucher HK$600,000 grant can provide cash funding for technology projects, with the funding amount reaching two-thirds of the project.
The application of CRM system includes: improving customer relationship, optimizing experience, integrating and analyzing data, increasing sales, carrying out pricing strategy, etc. These goals cannot be achieved at the same time. Therefore, before purchasing CRM system , should establish clear CRM goals and priorities, so that the different functions of the CRM system can be introduced in stages, and ultimately achieve the company's CRM goals.

In any CRM solution, the CRM system should be able to easily import and integrate information from all channels (e.g. eshop, social media, APP, offline) to facilitate online and offline marketing needs.

In the process of purchasing the CRM system, the company should consider how to connect the internal system with the CRM system to achieve system interconnection and data exchange. For example, the CRM system is connected with the POS sales system, and the customer's VIP membership can be automatically updated according to consumption. Under the technological trend of process automation, the connection between the CRM system and the POS sales system and accounting system can make the entire sales and customer management enter the automatic process and improve the process efficiency. Because the CRM system and other systems have great extension space, companies should first review all internal systems related to marketing, so as to formulate a complete set of technology application strategies.

When making a quotation for a CRM system, in addition to meeting the immediate business needs, it is also necessary to take a long-term perspective to ensure that the CRM system is extensible and can be adapted to changes or upgrades in business models. The functions and features required to get an accurate quote.

The industry-related cases of CRM system suppliers are of reference value, and the trial version of the CRM system can also test whether the functions and interfaces of the system meet the company's requirements.

Cloud application solutions for SMEs have become very popular, and CRM cloud solutions are superior to traditional CRM systems in terms of acquisition cost, maintenance cost and accessibility. For adding functions to the CRM system, realizing system connection and process automation, etc., more professional technical solution suggestions are required.