On-Site SEO – On-Site SEO

On-Site SEOSEO", also known as "on-page SEO (on-page SEO)", refers to elements of an optimized website that are performed on the website alone (others, such as links to other Internet and other external information, are collectively referred to as "non-website SEO") "Internal SEO", which will not be discussed in this chapter), from the natural search, improve the search ranking of the website and earn more meaningful traffic, "Internal SEO of the website" is achieved by optimizing the content of the webpage and the HTML code of the webpage.

It is only to help search engines explain the content of the webpage. Proper webpage SEO refers to helping webpage viewers quickly and clearly understand what the content of the webpage is, and whether it can solve the problems they are searching for on the webpage. In essence, if someone visits a website web page, a good "internalSEO” can help search engines understand what people will see (and what value people will get), so that search engines can reliably serve people who use web searches to consider using specific questions to query higher quality content.

The ultimate goal of "on-site SEO" can be thought of as trying to make things as simple as possible for search engines and searchers:

• Know what the content of the web page is.
• Identify the specificity of the content of a web page in relation to a search question or question.
• Find useful and valuable web pages on the search ranking (SERP).

Keywords, Content, and "Internal SEO"

In the past, "internalSEO” has become synonymous with keyword usage – especially when high-value keywords are included in a few key places on the site

Learn why keywords are no longer "site internalSEO"Center, remember content topics (content topic) this keyword name is important, from a historical point of view, whether a page rank depends on using the correct keywords in certain expected positions on the website, so that search engines can Find and understand what the page is about. User experience is secondary; just making sure search engines find keywords, and rank websites related to those names, is at the heart of the practice of "on-site SEO".

Today, however, search engines have grown rapidly. They can judge the meaning of web content from the use of synonyms, the context in which the content appears, and even the frequency of use of specific word combinations. Although the use of keywords is still important, standard methods, such as using exact match keywords in specific positions, etc., the necessary frequency ratio is no longer "internalSEO"the key of. What matters is relevance. For each of your web pages, ask yourself how relevant the searcher's results are based on how your keywords are used on the page and in the HTML.

In this way, "InternalSEO"It is no longer a method of repeating or placing keywords, but to understand who your queryers are, what they are looking for, what they need, and which topics (keywords) can best meet their needs. The content of a page that meets these criteria is:

• In-depth: Meticulous content is one of the specific goals of Google Panda. Today, keyword subject matter content must be thorough enough to contain more or less detail in order to have a good chance at ranking.
• User-friendliness: Is the content readable? Is it organized the same way on your site and is it easy to navigate? Is it clean, or is it littered with ads and lots of external links?
• Unique: Content copied from elsewhere on your site (or elsewhere on the internet) can affect your site's ranking on SERPs if not handled properly.
• Authority: Whether it is trustworthy. Does your content stand on its own as a topic-specific, reliable web resource?
• Same search expectations as browsers: This is part of the creation and optimization of quality content on the page, as well as what is expected of searchers. The completeness of content topics should align with the search queries they rank for.

Non-keyword-related "on-site SEO"

In addition to the keywords (topics) used in web content and how they are discussed, there are also "keyword-independent" elements that can affect a page's on-site optimization.

All these elements are combined with the same basic idea: creating a good user experience. The more usable the web page is (from a technical and non-technical perspective), the better the "in-site SEO".

These include:

• Link usage on the page: how many links? Are they internal or external? Where are they pointing?
• Web page read speed:
• Use Schema.org structured data or other markup.
• Web page URL structure.
• Mobile friendliness.
• Web page metadata.