Instagram Creates the Best Marketing Strategy for Your Brand

Social media has long become an important part of our lives. Many people will know about new products through brand postings, and promoting them on social media has long been a must for every marketer. And Instagram is one of the giants of social media marketing, how can marketers use this platform for brand promotion? Immediately dismantle Instagram's marketing strategy and make good use of the different advantages of the platform to create the most suitable brand marketing strategy! In terms of marketing strategies, Instagram is suitable for direct marketing, such as: interacting with customers, promoting brand awareness, showcasing new products/services, comparison shopping, and KOL marketing.

Discover new audiences

Because Instagram’s users are younger, and 60% of users discover or look for new products on IG, IG is great for attracting new customers or driving traffic growth! Brands can use content and tone of voice that resonate with young people when promoting Instagram to welcome users to interact with the brand, or use #Hashtag and Stories to generate interaction, which will naturally allow more people to discover your brand.

Engagement

From a marketing perspective, Instagram is a great interactive tool. The data shows that the engagement effect of Instagram is more significant than that of Facebook. According to a survey, the interaction rate of brands on Instagram is 10 times higher than that of Facebook, while the interaction rate of pictures on Instagram is 23% higher than that of Facebook, and the interaction rate of videos is 38% higher than that of pictures.

Take Starbucks and Tan Tsai as examples. Both brands publish the same content on Instagram and Facebook, and the interaction rate on Instagram is significantly higher. Starbucks' video garnered 6,698 views, 298 likes and 11 comments on Instagram. Conversely, Facebook posted the same content, but only had nearly three times fewer views than Instagram!

While Instagram has a higher engagement rate than Facebook, brands shouldn’t just use Instagram for promotion. Because the core of Instagram is pictures and videos, the effect will naturally be higher, and the popularity of the brand will be better. Many branding activities such as image or video type UGC (User Generated Content) and sweepstakes are well-received. If you want to encourage more people to participate, you can promote your event on Facebook to increase your exposure. However, if you want to publish more informative or text-heavy content, Facebook may be more suitable.

KOL Marketing

Because of the huge young audience, KOLs are very influential on Instagram. Brands may wish to use the influence of KOLs to attract more potential customers, and find suitable KOL cooperation according to the characteristics of followers, so as to discover more potential customers who may be interested in the brand! Compared with paid advertising, KOL marketing can bring more organic traffic, and users can interact with content and people that can resonate through instant content (such as Stories and Live) and better quality content (pictures and video clips). , making the audience more receptive to brand promotion.
In recent years, KOL marketing on Instagram has brought a lot of traffic to many online stores and e-commerce, and the market value has reached $138 in 2021! B2B may also try to find KOL cooperation that matches the brand image and discover more potential customers!

Compatibility between mobile and web versions

I believe everyone knows that most people mainly use Instagram on their mobile phones, and 96% of active users use them on their mobile phones. However, in fact, the Instagram website occupies the top ten websites in the global traffic, so brands should try to consider the web version in addition to the user experience on the mobile phone when creating content.

In addition, both Facebook and Instagram have Live, Stories and Store features. If you are running an online business, don’t forget to make good use of these functions to provide a smoother shopping experience and enhance marketing effectiveness!

The Benefits of Instagram Help Build Your Brand Image

Instagram influencer

First, let’s look at Instagram’s reach numerically. In just 11 years since its establishment, Instagram has become the 6th largest social platform in the world, with 1 billion monthly active users, and each person spends an average of 30 minutes browsing on Instagram every day. There are also 2.7 million users in Hong Kong. 30% of the population. From a business perspective, the survey found that as many as 200 million users around the world browse at least one commercial brand page every day, 81% of users use Instagram to search for products and services, and 67% of users agree that Instagram promotes their relationship with brands. interaction between. From this point of view, Instagram is indeed very helpful for brand management.

Image content is more effective than text

In addition to its influence, Instagram is a platform mainly for pictures, and of course video is also a focus now. Images will catch your audience’s attention more than text, making your content more likely to catch your audience’s mind. Compared with reading text, people will have a stronger memory after viewing the image, making your content more likely to leave an impression. This is very important for digital marketing, because a new viewer needs to browse the content of the brand about 6-7 times before they are willing to consume. When potential guests are impressed with your content, you are ahead of your competitors. On the brand's page, Instagram can clearly see the content that the brand has posted before, so when building a personal brand, Instagram can make it easier for you to use the layout and design of the content to express the aesthetics and value of the brand. For example, in the image below, this Hong Kong magazine has cleverly typographically represented its latest cover.

High interaction rate 

As a newly established brand, of course, it needs to continuously attract new fans, maintain a good relationship with fans, and hope to have more interaction with fans to understand what needs to be done next. In this regard, using Instagram as a platform is very suitable, because Instagram users are more willing to interact with brands, including like, comment and share content. In 2021, the average interaction rate of Facebook content is about 0.17%, while that of Instagram is 1.42%. They are more willing to interact with brands on Instagram, that is, they are more likely to be interested in brands and convert them into brands. customer. Instagram also encourages fans to tag brands on their content, so that the brand’s profile will also appear, such interaction is relatively rare on other social platforms. 

Time-limited dynamic 

In addition to ordinary content, Instagram's Story (limited-time news) and live broadcast functions are also very popular. More than 86% of users will use limited-time news to share their lives. 

Since the filter effects in the limited-time dynamic are open resources, many individuals or brands will design filters for publicity. When your page has 10,000 fans, you can open links in the limited-time dynamic, so that the public can directly go to the product page you want to promote. The survey shows that 15-25% of users will click the link in the limited-time dynamic, which shows that It is very effective to use time-limited dynamics to drive traffic to web pages. 

Exclusive filter effect 

As a novice, photography is essential when building a brand on instagram. It doesn’t matter if you are not confident in your photography skills, because Instagram’s built-in filter effects can help you. When users post photos, the platform has built-in filter effects to help you. For options, you don't need to use other photo editing software, you can simply make photos appear in different styles, make your platform content more beautiful, and easier to attract the public. 

Connect with Facebook 

Since Instagram was acquired by Facebook and belongs to one of Facebook's platforms, their content can be shared with each other, and advertising can use business suite to control the content of both platforms at the same time. This is very helpful for small shops and personal brands, because resources and time are limited, one content and one business suite can be uploaded on two platforms, saving a lot of time. And you may need to put your budget into instagram ads. The function of ad manager is also very complete. You can easily target customer groups and accurately deliver your content to your potential fans or guests. 

Of course, Instagram is only one of the social platforms, to build a personal brand, you need to make a comprehensive plan to reach them according to your target audience, and Instagram is definitely an indispensable platform. How to effectively use Instagram to build a personal brand is another topic.